Air Jordan 4 Retro 'Pure Money' (2017)
Clean Money. No Debate.
The Air Jordan 4 Retro 'Pure Money' (2017) is the AJ4 at its most pristine. Head-to-toe white with subtle silver and metallic accents, the Pure Money colorway is a flex in restraint — the kind of shoe that looks effortless but demands attention from everyone who knows what they're looking at.
All White. All Right.
Originally released in 2001 and brought back in 2017 with premium OG-inspired construction, the Pure Money AJ4 has always represented a certain level of taste. There's no loud colorway to hide behind — just clean lines, premium materials, and the iconic AJ4 silhouette doing what it does best. Pure Money is for those who understand that white is never boring when it's done right.
- Upper: Premium white leather with metallic silver and grey accent detailing
- Cushioning: Visible Air unit in the heel for responsive, lightweight impact protection
- Outsole: Herringbone rubber outsole in white/translucent for a clean, icy finish
- Colorway: White / Metallic Silver / White
- Details: Mesh netting side panels, plastic lace wings, tonal white laces, Jumpman branding throughout
How to Style It
Pure Money is the rare all-white sneaker that actually stays in the conversation year-round. Pair it with all-white fits for a monochromatic power move, contrast it with black or navy for a sharp, classic look, or use it to clean up any colorful outfit. The Pure Money AJ4 is the ultimate palette cleanser — and the centerpiece of any serious rotation.
Keep it clean. Keep it Pure Money.