Air Jordan 4 Retro 'Bred' (2019)

The Most Important Colorway in Jordan History. Back Again.

The Air Jordan 4 Retro 'Bred' (2019) returns the most iconic colorway in Jordan Brand's entire catalog to the silhouette that made it legendary. Black and Fire Red on the AJ4 is not just a colorway — it is the colorway that Michael Jordan wore during some of the most defining moments of his career, and the one that has represented the pinnacle of Jordan Brand excellence for over three decades.

Bred: The DNA of Jordan Brand

The Black/Red combination — known universally as 'Bred' — is the color scheme that launched the Jordan Brand legacy. From the original Air Ship that got MJ fined by the NBA, to the AJ1, AJ3, AJ4, AJ6, AJ11, and beyond, Bred has been the defining palette of Michael Jordan's competitive identity on the court. On the AJ4, it achieves something special: the shoe's aggressive, architectural silhouette and the Bred colorway's raw intensity combine to create one of the most powerful sneaker releases in history, every single time it drops.

• Upper: Premium black nubuck leather with fire red and white accent detailing throughout
• Cushioning: Visible Air-Sole unit in the heel for responsive, lightweight impact protection
• Outsole: Black rubber outsole with herringbone traction pattern
• Colorway: Black / Fire Red / White / Light Graphite
• Details: Plastic wing eyelets, mesh side panels, Jumpman tongue label, red lace system, premium nubuck upper, fire red accent stitching and detailing

How to Style It

Black and red is the most powerful color combination in Jordan Brand history, and the Bred AJ4 wears it with total authority. Go all-black to let the red accents detonate, pair it with white for a classic Jordan high-contrast look, or match the red with bold tonal layers for an outfit that commits fully to the Bred energy. This shoe was built for winners — dress accordingly.

Black. Red. Bred. The only colorway that matters.