Air Jordan 3 Retro '88 'White Cement' (2013)

1988. The Dunk Contest. The Shoe That Started It All.

The Air Jordan 3 Retro '88 'White Cement' (2013) recreates the exact colorway Michael Jordan wore during his legendary 1988 NBA Slam Dunk Contest — the performance that produced the iconic free-throw line dunk image that became the Jumpman logo itself. White leather, cement grey elephant print, and fire red accents on the AJ3's revolutionary silhouette is not just a colorway. It is a photograph of the most important moment in Jordan Brand history.

The '88: Where the Legend Was Born

The 1988 NBA Slam Dunk Contest is one of the most celebrated moments in basketball history — and Michael Jordan was wearing the Air Jordan 3 'White Cement' when he launched from the free-throw line and created the image that would define a brand for decades. Tinker Hatfield's AJ3 — with its visible Air heel unit, elephant print overlays, and Jumpman branding (appearing for the first time) — was the perfect shoe for the most perfect moment. The 2013 '88 retro honors that moment with period-accurate construction details that make it the most faithful reproduction of the original ever released.

• Upper: Premium white leather with cement grey elephant print overlays and fire red accent detailing
• Cushioning: Visible Air-Sole unit in the heel for responsive, lightweight impact protection
• Outsole: Cement-speckle rubber outsole with multi-directional traction pattern
• Colorway: White / Cement Grey / Fire Red / Black
• Details: Elephant print overlays, Jumpman branding, visible Air heel unit, '88 Dunk Contest tribute details, Nike Air heel branding (period-accurate), premium leather construction

Why the '88 Retro Is Special

The '88 designation is not just a year — it is a declaration of intent. The 2013 '88 retro was produced with specific construction details that reference the original 1988 release more faithfully than any standard retro, including period-accurate Nike Air branding on the heel. For collectors and enthusiasts who understand what this shoe represents, the '88 White Cement is the most important AJ3 retro ever made.

1988. Free-throw line. The Jumpman was born. This is that shoe.