{"product_id":"air-jordan-4-retro-og-white-cement","title":"Air Jordan 4 Retro OG 'White Cement'","description":"\u003ch2\u003eThe Original. The Standard. The White Cement.\u003c\/h2\u003e\u003cp\u003eThe Air Jordan 4 Retro OG 'White Cement' is the colorway that started it all — the exact palette Michael Jordan wore when Tinker Hatfield debuted the AJ4 in 1989, and the colorway that has defined the silhouette's identity ever since. White leather, cement grey speckle, and fire red accents on the AJ4's iconic ladder-lace silhouette is one of the most recognizable combinations in sneaker history. The OG retro delivers it exactly as it was: no updates, no revisions, no shortcuts.\u003c\/p\u003e\u003ch2\u003eOG Spec. Thirty-Plus Years of Dominance.\u003c\/h2\u003e\u003cp\u003eThe White Cement AJ4 debuted in 1989, the year MJ averaged 32.5 points per game and continued his unstoppable ascent toward his first NBA Championship. Tinker Hatfield designed the AJ4 with plastic wing eyelets, a visible Air heel unit, and mesh side panels that were revolutionary at the time — and remain iconic today. The White Cement colorway became the definitive expression of the AJ4, and every retro since has been measured against it.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUpper:\u003c\/strong\u003e Premium white leather with cement grey speckle detailing and fire red accent stitching\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCushioning:\u003c\/strong\u003e Visible Air-Sole unit in the heel for responsive, lightweight impact protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOutsole:\u003c\/strong\u003e Cement speckle rubber outsole with herringbone traction pattern\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColorway:\u003c\/strong\u003e White \/ Cement Grey \/ Fire Red \/ Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetails:\u003c\/strong\u003e Plastic wing eyelets, mesh side panels, Jumpman tongue label, cement speckle midsole and outsole, OG-spec construction, fire red accent stitching\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Style It\u003c\/h2\u003e\u003cp\u003eWhite Cement on the AJ4 is a timeless classic that works in every era, every season, and every context. Wear it with white or grey fits for a clean, tonal look that lets the cement and red details breathe, pair it with black for a sharp high-contrast outfit, or let the fire red accents inspire a bold red-toned fit that honors the shoe's full palette. The White Cement AJ4 OG is the original — and the original never goes out of style.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e1989. OG spec. 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